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Mission

PRIDEFUL is a brand motivated by effecting change and inspiring inclusion. Our products are non-gender specific because PRIDEFUL caters to the individual person with pride and purpose. Our mission is to create visibility of each individual and acceptance – one individual at a time.

Meet Jason Hayes

Creative Director

As a national activist within the LGBTQIA Community and Celebrity Makeup, Hair & Wig Artist, I am cautious as to where I lend both my name and my voice. After the Pulse Nightclub shooting in Orlando, with no experience I organized DISARM HATE, the national rally in Washington D.C. where 10,000 diverse people from across the country attended in support of the LGBTQIA community.

Today I continue to see the ripple effecting change that results in daily changes in people lives, activism, and community service. So I am devoted to the mission that one person can make a big difference.

I am also committed to the idea that we first see each person as the unique individual that they are. The PRIDEFUL brand has sparked my sense of hope again with its platform and mission statement.

For the launch of PRIDEFUL we are proud to partner with the Matthew Shepard Foundation. Matthew was a young gay man
who was murdered in 1998 and the foundation in his name works tirelessly to ERASE HATE. Jointly we are looking to
ERASE HATE and PAINT LOVE WITH PRIDEFUL. We here at
PRIDEFUL feel that the only way to effect real change is by
visibility and acceptance. We are committed to the long-term
work ahead of us as a brand.

The Matthew Shepard Foundation’s work is key to educating, informing, and creating acceptance with understanding. This work is paramount to us here at PRIDEFUL.

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Hero

PRIDEFUL BEAUTY has chosen its grassroots outreach with purpose and conscience. We feel that those with the most influence and purpose in their communities are those leading with both their voice and their actions.

Prideful is teaming up with what we call our “PRIDEFUL HEROES” across the country. Kings, Queens, Drags, He, She, They & everyday people who are actively participating in change for their communities.