PRIDEFUL is a brand motivated by effecting change and inspiring inclusion. Our products are non-gender specific because PRIDEFUL caters to the individual person with pride and purpose. Our mission is to create visibility of each individual and acceptance – one individual at a time.


Cruelty free

Paraben free

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For the launch of PRIDEFUL we are proud to partner with the Matthew Shepard Foundation. Matthew was a young gay man who was murdered in 1998 and the foundation in his name works tirelessly to ERASE HATE.

Jointly we are looking to ERASE HATE and PAINT LOVE WITH PRIDEFUL. We here at PRIDEFUL feel that the only way to effect real change is by creating visibility and acceptance. We are committed to the long-term work ahead of us as a brand.

The Matthew Shepard Foundation’s work is key to educating, informing, and creating acceptance with understanding. This work is paramount to us here at PRIDEFUL.

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PRIDEFUL has chosen its grassroots outreach with purpose and conscience.  We feel that those with the most influence and purpose in their communities are those leading with both their voice and their actions.  

Prideful is teaming up with what we call our “PRIDEFUL HEROES” across the country.  Kings, Queens, Drags, He, She, They & everyday people who are actively participating in change for their communities.

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